Visible on Naturkartan - Glasriket

Help nature tourism find you

If you have a nature-based accommodation or offer nature-based experiences, we’d love to have you listed on Naturkartan. If you’re not already listed, we’ll help you get set up.

Boost Your Appeal in the Nature Tourism Sector

Do you know of any hiking and/or biking trails in your area that aren't listed on Naturkartan?

Would you like to create a trail in your local area on your own property or someone else’s? Or perhaps you’d like to create a bike trail that starts at or passes by your business?

We have purchased technical equipment for recording trails, which we lend to anyone who wants to record a trail so it can be added to Naturkartan.

Contact us at Destination Glasriket, and we’ll discuss and go over how to move forward to highlight or create nature-based experiences related to your business.

Why the Nature Map?

Naturkartan is currently the largest digital platform for those seeking nature-based experiences. With over 2 million unique users per year, Naturkartan is an outdoor guide for the web and mobile devices, used by businesses and government agencies to inspire and guide people toward a more fulfilling outdoor lifestyle.

The Nature Map is a modern alternative to brochures and simple websites, designed to meet residents’ desire to explore nature. Here, nearly all of Sweden is brought together in one place.

Glasriket on the Nature Map

In early spring 2021, work began on incorporating Glasriket and its four municipalities into Naturkartan. Thanks to the EU-funded project “Climate-Smart Travel in the Tourism Industry,” opportunities arose to receive assistance with the initial launch of the initiative. The Naturkartan for Glasriket was launched during the 2020 peak season and has since been continuously updated with trails and nature-based experiences.

The natural beauty of Glasriket is one of the region’s main tourist attractions, and the decision was made to increase accessibility by joining Naturkartan, thereby showcasing what the area has to offer on Sweden’s largest platform dedicated to nature-based experiences.

A hike along one of the trails in Kosta.

Nature Tourism

Nature tourism saw a sharp increase during the pandemic, as being outdoors was the one place where it felt safe to socialize. Target groups that weren’t usually seen much on trails or in nature reserves developed new habits thanks to—or because of—the pandemic. This was clearly evident, for example, in the fact that the Stormköket became the Christmas gift of the year in 2020 😉

According to analyses and surveys, nature tourism will remain strong, as many people have adopted new habits during the pandemic. Many people invested in outdoor gear during the pandemic, and spending time in nature is both a climate-conscious and a relatively inexpensive way to socialize and/or take a vacation. We want Glasriket to take advantage of this, as nature tourism is an important part of rural development.