Experiences for Export

The Glass Kingdom and Kalmar offer many attractive experiences, but it can be difficult for businesses in the region to get the word out about what they have to offer—and difficult for visitors to find the right options and make reservations.

Destination Glasriket and Destination Kalmar are now launching a collaboration aimed at ensuring that more international visitors discover these experiences. A project proposal has been submitted, and while we await the decision, we are beginning the work using our existing resources.

“There is great potential in the region, and we intend to build on it. We will build on the offerings and resources that already exist and help businesses take the next step,” says Weronica Stålered, CEO of Destination Glasriket.

“The goal is to turn more local ideas and offerings into products that can be sold on the international market. This gives companies better opportunities to generate more business throughout the different seasons, which benefits both the companies and the region as a whole,” says Camilla Freedeke, CEO of Destination Kalmar.