BOKA Glasriket is an initiative that helps businesses in Glasriket develop, package, and sell experiences with a focus on quality, culture, and sustainability.
Together, we make Glasriket's offerings bookable for both Swedish and international guests.
How BOKA Glasriket Works
BOKA Glasriket is more than just a booking system. It is a way of working in which businesses, Destination Glasriket, and the technical platform collaborate to create marketable and sustainable handmade experiences.
As a member of Boka, you'll get...
•Support every step of the way—from idea to bookable product
•Visibility through BOKA Glasriket
•Opportunity to reach new target audiences and sell year-round.
•Communication and joint marketing
Destination Glasriket, in partnership with the established company GoTo HUB, can now jointly provide a secure, seamless, and profitable solution for all businesses that want to sell experiences to visitors to Glasriket.
On a single platform, guests can easily book accommodations, dinners, transportation, guided tours, admission tickets, events, and pre-packaged tours.
Education
All participating companies undergo a common training program. The purpose of the training is to ensure that the quality of all products and packages meets a consistent standard. The training provides participating companies with tools and knowledge on various topics, organized into six modules.
Each block includes two videos to watch on your own and a group workshop. The course is both online and includes a few in-person sessions.
The blocks consist of:
• Block 1 – The Big Picture, Collaboration, and Glasriket
• Block 2 – Product Ideas and Target Audiences
• Block 3 – Pricing and Packaging
• Block 4 – International Market and Export Readiness
• Block 5 – Quality, Commitment, and Sustainability
• Block 6 – Marketing and Communication
You have the opportunity to really delve into a product throughout the entire course and, in the end, have a finished product ready for booking.
Product Development
The project is based on the company's existing offerings. The goal is to start with one or two products that can be made bookable and further developed over time.
As an entrepreneur, you can either come up with the product and what you can offer on your own, or you can get help and support.
As a member of BOKA, you’ll have access to personalized assistance in the creation and development of your product. We also provide help and support when it comes to marketing and communication.
Support will be offered on an ongoing basis with “drop-in times” via Teams.
Marketing
As a member of BOKA, your product will receive exposure through the website, including both Glasriket.se and boka.glasriket.se. We’ve also developed a specific campaign exclusively for the BOKA website, which will be distributed across various platforms. Destination Glasriket will also work with organic posts, trade shows, print materials, and displays. This is an excellent opportunity to promote your product under a well-known and established brand.
Destination Glasriket handles all forms of marketing related to BOKA in consultation with the companies. Destination Glasriket develops proposals for campaigns, platforms, and media where we should be featured, and also oversees their implementation.
The marketing will be financed in part by the affiliated companies, but also by revenue generated from the booking page.
The "Handmade Experiences" campaign has been developed specifically to highlight the packages available on the booking page. The campaign will feature various themes, such as nature, the outdoors, culture, and crafts.
Contact
Destination Glasriket supports you throughout the entire process.
Technical questions regarding reservations and payments are handled in collaboration with GoToHUB.
Would you like to learn more or join us?
Please contact Susanne Stockman, the project manager, if you would like to learn more and sign up.
susanne.stockman@glasriket.se
Next group starts September 3, 2026
Please register with Susanne.
