mobile home inspiration - Kingdom of Glass

Three good arguments

Why should you invest in motorhome tourism?

Tourists at a lake in the Glass Kingdom

Growing target group

Between 2010 and 2020, the number of mobile homes in Sweden has increased by 93%. Between 2020 and 2021 alone, the increase was 35%. According to dealers, interest is still very strong and the number of motorhomes is predicted to increase in the future.

Perfect match

The motorhome traveler appreciates slightly smaller but nice roads that wind through a varied landscape. Where there are exciting places to visit in nature, culture, crafts and history. And which is open most of the year. The Glass Kingdom has it all.

On a roll all year

The main season for most motorhome owners is long and runs between April and October. But the entire 20% of the motorhomes in Sweden are registered all year round. To be able to make exciting excursions when the mood strikes, regardless of the season.

The kingdom of glass - an attractive destination for the motorhome tourist

In 2020, AB Glasriket was awarded project funds from the Agency for Growth. Here you can read about the project and take part in the lessons we learned along the way.

For those of you planning a pitch

Be inspired by three good examples

Read here about some completely different pitches in the Kingdom of Glass. Different conditions, but which all contributed to strengthening an ordinary, or related, business. All pitches are unique and with their unique starting positions. And variety and differences are something that the motorhome traveler appreciates.

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Promote your pitch

Make yourself visible on the market with your pitch on the channels where motorhome travelers are looking for a place to stay overnight. These are, in our opinion, the most important places.

More tips so that the motorhome tourist finds your pitch

Search for the word Ställplats, preferably different languages, where apps are available. Choose the ones with the most and best reviews.

Also make sure that you are registered with your pitch on the websites of the major interest organizations for motorhome tourism. Here in Sweden we have, among other things, Husbilskompisar and Husbilsklubben.