Development for eight companies

Eight companies within the Kingdom of Glass have implemented Swedish Welcome to develop better and even more sustainable guest experiences

 ”Swedish Welcome is a unique method aimed at you who are driven by developing your business with better and more sustainable guest experiences. The advice gives you a concrete tool to be able to sharpen your offers and at the same time you get a confirmation of what is already at a high level." (Swedish Welcome's website).

There are now eight companies in the Glass Kingdom that have implemented this method. Here is a short interview with two of them. They are Målerås Glasbruk AB and Tadah kafferosteri AB.

Målerås Glasbruk AB

Jeanette Fredriksson at Målerås Glasbruk says that when Målerås agreed to participate in Swedish Welcome, it was with joy and the first thoughts were that "how good to get tips for improvement". The staff were initially tense as they did not know when the adviser (client) would come and carry out a secret visit. However, they also didn't know that it wasn't just the secret visit. There were also secret phone calls and bookings that were inclusive. Jeanette and colleagues had no idea when these visits were carried out, but it was only afterwards when the adviser (the client) got in touch by phone.

The advisor (customer) then came to Målerås and presented his action plan where all the tips were listed. Målerås Glasbruk also got to keep the action plan. They received many tips, some they have taken and others are on the waiting list. Small and large.

Jeanette Fredrisksson, Store & Event Manager at Målerås Glasbruk says; “All companies would need this.
It's about helping – not overthrowing!”

Tadah Kafferosteri AB

Julia Skentelbery at Tadah Kafferosteri says that when she and her husband Michael were asked to be part of Swedish Welcome, it was a no-brainer. They thought it sounded very interesting. Julia believes that it is easy to become blind at home and that it is good to get an outside perspective. They were told that an advisor (client) would contact them - but not how or when. The couple waited for a period of time for this advisor (customer) to enter the store. But, no – it was a person who booked a coffee class. They then received an email from the advisor (customer) booking a personal visit. Here they received information and it was discussed high and low. They got to keep their action plan and use some of the tips.

Julia Skentelbery, co-owner, believes that all companies have a need for change. It is important to be open and see the tips as just tips.