Småland Day 2022 - Kingdom of Glass

Småland Day 2022

The three regional tourism organizations in Småland jointly invited everyone who works with the hospitality industry in Småland to a day to network and be inspired.

In addition to many fruitful meetings and conversations with colleagues, we received a lot of useful food.

Johan Graffman told us about our journey when we developed our joint brand Småland. A strong brand that is well used.

Johanna Danielsson from Kairos Future talked about the situation in the world that determines our choices when it comes to consumption and travel. She also highlighted the challenges affecting the industry going forward. She talked about our youngest generation, Z. What attracts them when it comes to choosing an employer. What values do they see as important.

Sofie Gunnarsson from Placebrander talked about the location's attractiveness. She presented a number of examples where they have successfully managed to reach out and "live" their brand.

Destination Glasriket participated in the workshop Sustainable travel in the hospitality industry, through our colleague Mia Lundholm. She told us about our work with cycling tourism.

After a day like this, you can see that the physical meetings are so important. Many new thoughts and ideas take shape. Fine!

Thank you Älmhult and Pontus and gang for your fantastic hospitality.